An interactive museum for a global automaker.
Located within the state-of-the-art Toyota Motor North American Headquarters, this project consisted of a full-floor shell finish of a Museum and Customer Experience Center. Toyota’s first and only visitor attraction in North America houses relics of the automaker’s past, including the first ever hand-made car. The center utilizes leading edge technology to provide an interactive experience including a virtual reality driving simulator for both off-road and track vehicles and a live stream of a Lexus assembly line in Japan. The first, third and fourth floors of this headquarters building surrounding the museum remained fully operational during construction.