Toyota Experience Center

An interactive museum for a global automaker.

Located within the state-of-the-art Toyota Motor North American Headquarters, this project consisted of a full-floor shell finish of a Museum and Customer Experience Center. Toyota’s first and only visitor attraction in North America houses relics of the automaker’s past, including the first ever hand-made car. The center utilizes leading edge technology to provide an interactive experience including a virtual reality driving simulator for both off-road and track vehicles and a live stream of a Lexus assembly line in Japan. The first, third and fourth floors of this headquarters building surrounding the museum remained fully operational during construction.


44,000 SF


Plano, Texas

Design Firm:

JRA and Corgan

Project Manager:



All specialty cars are displayed throughout the museum via custom and curved elevated platforms as well as suspended upside down from the ceiling deck, involving structural steel support efforts throughout the museum.